How Suite42 Helped MyFitness Scale Its Protein Bar Line

Client: MyFitness by Mensa Brands
Project: High-Protein Bar Development, Manufacturing & Scale-Up
Service Areas: Product Formulation, Pilot Production, Packaging, Commercial Manufacturing, Scale-Up

The Challenge: Launching and Scaling a New Product Category

MyFitness, one of India’s fastest-growing fitness-first brands, set out to expand beyond its flagship peanut butter and enter the high-protein snack market. Their vision was to launch a high-protein bar without compromising taste, texture, or quality. But this meant navigating:

1. A new product category with high consumer expectationsThe need for a high-protein formulation with no added sugar or preservatives
2. A tight timeline to go from concept to scalable commercial production
3. Ensuring shelf-stability, compliance, and packaging integrity from day one

That’s where Suite42 came in as an end-to-end partner assisting from ideation to scale through its Food Innovation Center and Contract Manufacturing.

Creating a High-Protein Bar Consumers Love

Suite42 worked closely with the MyFitness team to design a bar that aligned with their tagline, “Health ka Tasty Partner.”

1. Developed a 33% protein bar using carefully selected protein sources
2. Ensured the recipe had no added sugar, no preservatives, and retained a crunchy, chocolaty texture
3. Conducted a detailed competitive analysis of existing bars in terms of ingredients, nutrition, pricing, and taste
4. Created multiple prototypes for sensory evaluation to optimize flavour and mouthfeel

The goal was to build a product that balanced nutrition, functionality, and indulgence, not just meet benchmarks.

Manufacturing Setup with Quality Built In

Suite42 managed the full setup from identifying the right manufacturing partner to ensuring strict quality control.

1. Manufacturer Identification: Vetted and onboarded a partner with the right capabilities for bar production and scalability
   
2. Pilot Production: Scaled the formulation to small batches, finalized vendors for raw material procurement, and conducted key lab studies for:
   
   1. Moisture content
   2. Oxidation
   3. Microbial stability
      
3. Obtained necessary reports, including Nutritional Information and Shelf Life testing

This step ensured the bar was commercialization-ready without sacrificing safety or shelf stability.

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Packaging Designed for Performance and Compliance

Packaging was a critical factor in extending shelf life and ensuring safe transit.

1. Optimized packaging materials for moisture resistance and long-term product integrity
2. Conducted packaging trials to assess durability during shipping and storage
3. Finalized artwork and labeling in adherence with regulatory guidelines to ensure market readiness

This allowed the bar to maintain its freshness and visual appeal from production to consumption.

Scaling Production and Driving Continuous Improvement

Suite42 transitioned MyFitness from pilot batches to commercial-scale production while optimizing for efficiency and speed.

1. Procured raw and packaging materials from vetted vendors
2. Optimized the formulation for large-scale production using validated process notes
3. Established a robust quality control system with:
   
   1. Hourly checks across production lines
   2. Daily production reporting
   3. Batch testing and retention sampling for long-term analysis
      
4. Implemented continuous process improvements, including:
   
   • Doubling production capacity
   • Streamlining vendor management
   • Adding new infrastructure (e.g., automatic packaging machinery)
   • Improving packaging robustness over time

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See how we helped Sweet Karam Coffee 10x in 8 months — Read Sweet Karam Coffee Case Study

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The Results: Scale With Consistency

What the Client Said

“It’s been an incredible experience with the Suite42 team—from understanding our brand’s philosophy to co-creating a product exactly as we envisioned. They supported us through formulation, manufacturing, packaging, logistics, and quality control. Their commitment made it feel less like a client-company relationship and more like a true partnership.”

— Meghana, Brand Head, MyFitness

Hear it from her:

Why Brands Trust Suite42

Suite42 is more than just a contract manufacturing partner,  we’re a scalable backend engine for food brands across India. Our model is built for modern food businesses looking for speed, quality, and innovation.

We Offer:

1. Product Formulation & R&D
2. Pilot to Full-Scale Manufacturing
3. Packaging & Compliance
4. Sourcing, Logistics & Supply Chain
5. End-to-End Execution & Quality Control

Suite42 Capabilities Across Food Categories

Since 2021, Suite42 has helped over 50 brands innovate, manufacture, and scale across categories like:

1. Plant-Based Dairy – Millet Milk, Oat Milk, Vegan Yoghurt
2. Snack Bars – Protein, Nutrition, Energy Bars
3. Breakfast Cereals – Oats & Overnight Oats, Muesli, Granola, Millet-Based Cereals
4. Cookies – Protein cookies, millet-based cookies, oat-based cookies
5. Beverages –Coconut water, Functional,  Meal replacements, Protein Shakes, Protein water
6. Frozen Foods – Ready-to-Eat Meals,Frozen Snacks, Vegetarian & Non-Vegetarian Options
7. Snacks/ Savouries – Makhana, Millet Chips, Vacuum-Fried Snacks, No palm oil namkeens

Our team brings deep category knowledge, infrastructure access, and a founder-first mindset to every engagement.

Ready to Innovate, Manufacture & Scale?

Whether you’re a D2C startup or an established food brand looking to expand your portfolio, Suite42 is your partner from lab to launch.

Contact us today to explore how we can bring your next product to life.

Learn more about Suite42